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Spiral Text Transform Tutorial — Description
This problem came up in the Illustrator World forums and I was beating myself over the head trying to figure out how to create an effect like this [link]

After many different suggestions that required a bit a manual labor, finally IW member Ray Mullin [link] came up the most eloquent solution I just had to share it here.

This effect has so many possibilities in art design I'm having a lot of fun playing with it.

For the youtube video go here: [link]